"Vegetarians are healthier than meat eaters and tend to live longer. No argument, no debate, the science is overwhelming, although vested interests have done their best to obscure it. The VVF counters self-interest with sound science so our children have the chance of a healthy future."

Juliet Gellatley BSc, Dip CNM, NTCC, CNHC, Registered Nutritional Therapist, Founder and Director, Vegetarian & Vegan Foundation

Vegetarian & Vegan Discounts

Join the VVF for fantastic discounts

As a VVF supporter you can take advantage of a growing range of fantastic discounts – on health foods to holidays and therapies to trendy footwear and clothing and everything in between - from over 225 veggie-friendly businesses in the UK and beyond.

View up-to-date listing of discounts

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Join the Revolution

Powerful vested interests continue to push foods that are known to be unhealthy while the Government says and does little.

The NHS creaks under the strain of coping with an epidemic of degenerative diseases when the solution is staring us in the face.

Prevention has always been better than cure and tackling our health crisis through diet is the best prevention of all.

Join the VVF today and be a part of this revolution.

You'll receive the highly-acclaimed Viva!Life magazine, campaign information and free advice on vegetarian and vegan nutrition.

Viva!LifeMagazine

The colourful, 48-page, highly-regarded Viva!Life magazine covers all things vegetarian and vegan - health and nutrition, animals, campaigns, the environment and cookery, with some gorgeous recipes.

It reviews new products and brings you the latest news - and it's free to all VVF supporters. It incorporates Veggiehealth magazine.

VVF - Leading the Food Revolution

Defeating disease

Despite claims that we have never been healthier, almost all the diseases that destroy people's lives and eventually kill them are increasing at an alarming rate.

Heart disease, strokes, high blood pressure, cancer, diabetes and obesity are at epidemic proportions and diet is one of the primary causes.

Children's eating habits

Alarmingly, children's eating habits are a national disgrace. They are developing diseases that were previously seen only in adults and many are likely to die before their parents. They are eating themselves into an early grave and animal products carry much of the blame.

Factory farming

Factory farming not only causes misery to millions of animals, the cheap meat it produces is killing us and our children.

The food revolution

The Vegetarian & Vegan Foundation (VVF) has shouted this allegation from the rooftops for years but now we are being joined by others - huge global institutions such as the BMA and UN.

We also know the solution - a plant-based diet. We are revolutionaries so please support us and be part of the revolution!

VVF - Campaigning for Health

Research shows that plant-based diets are the healthiest.
We monitor the science and make it readable.
With this knowledge you can make healthy food choices.
We launch life-saving campaigns.
Any queries about health - we will answer them.
We go into schools to educate students and teachers alike.
False health claims and damaging diets such as Atkins - we expose them.
We help health professionals to give you more accurate advice.
The VVF is a charity helping to make you and Britain healthier.

"The vast majority of diseases that kill most of us before our time in the West can be prevented by consuming an all plant-based diet. There are no nutrients in animal-based foods that are not obtained to better advantage in plant-based foods."

T. Colin Campbell, Professor of Nutritional Biochemistry

"We have all been subjected to relentless publicity that tries to persuade us that dairy is wholesome, natural and good for our health. It isn't and that is why I wholeheartedly support the work of the VVF."

Professor Jane Plant, Patron of VVF and Cancer Support International

Helping to Save Children

Most children's diets are appalling - as shown by ongoing national research. They gorge on junk food heavy with meat, dairy products, animal fat, sugar and salt and the result is the appearance of adult killer diseases during childhood that will carry on into later life.

It is an evolutionary disaster. But there is an answer to diabetes, obesity, high cholesterol levels and the rest.

The scale of the problem and the cure are spelt out in our scientific report, Safeguarding Children's Health. Backed up with our easy-to-read parents' guide, Healthy Veggie Kids, we provide a simple template for healthy children.

Fish Oil Fallacy

The Government continues to promote fish oil and oily fish as health foods despite collapsing fish stocks and research that profoundly disagrees with them.

The VVF has shown that nearly all oily fish products contain a cocktail of toxic chemicals such as dioxins, PCBs, flame retardants and mercury, which negate any supposed health benefits.

Our publication, The Fish Report, exposes this and shows that plant oils are far healthier and more effective. Groundbreaking stuff!

Demolishing Dairy

Sustained marketing has promoted milk as a wonder food - essential for growth and strong bones.

In fact it's the opposite and damages children's health, as our report White Lies proves.

Referred to as 'controversial', it is backed by sound science - the same science which the Government and dairy industry purposely ignore.

Our campaign is helping many people to realise that dairy products are an essential link in the chain that leads to their deteriorating health. It also shows them how to avoid it with cracking non-dairy recipes.

Fat is a Family Issue

Obesity is one of the keys to killer diseases such as cardiovascular disease, cancer, diabetes and high blood pressure.

Currently in the UK, over half of women and two-thirds of men are either overweight or obese. And children are following suit.

The VVF's Globesity report [PDF] sets out why people become fat and what they can do about it.

Our campaign gives people practical guidance and inspiration on how to eat more healthily - for life.

It includes the V-Plan Diet guide with its recipes for a seven-day menu plan.

Feeding You the Facts

Knowledge is power, so become super-powerful with our extensive range of fact sheets on all the main health issues - and plus some! Each one is fully referenced.

Beating Breast Cancer

One in every nine women in the UK will develop breast cancer at some point in their lives and the rate is increasing every year.

For Chinese women the risk is many times less and therein lies a clue. Diet is increasingly being linked with this deadly disease.

Our One in Nine report [PDF] looks at the causes of breast cancer, its link with diet and what you can do to reduce your risk. The science is crystallised into our easy-to-read guide, A Fighting Chance [PDF].

Chicken Little - or Not at All?

Another persistent myth is that chicken and other white meats are healthy.

Our White Meat - Black Mark report [PDF] knocks the legs from under that claim with the appliance of science. The superbly colourful guide, White Meat Myths, presents the information in bite-sized pieces together with delicious recipes.

Dealing with the Big-D

Diabetes cases are exploding in number and diet is a big influence. With the right kind of diet, the risk of type 1 can be reduced and type 2 can be avoided entirely - or even reversed if it has already begun.

Our guide, The Big-D, tells you all about the disease and how to defeat it with the D-Diet. It is based on the scientific report, Defeating Diabetes through Diet.